OO.N is synonymous with premium nappies, it has been one of the leading baby nappy brands in Japan's top end market.
GOO.N means to grow up well and actively in Japanese. To provide the babies with the most suitable products at different stages has been the prior principle of GOO.N since developing the GOO.N brand, Daio people have been unceasing in the quest to improve the functions of disposable diapers; as a result, the GOO.N nappy has been rated by mothers nationwide in Japan as the gentlest and softest disposable nappy compared to other Japanese and American brands